Renee Cosmetics

One of the first businesses to jump on the custom AR filters for Instagram Stories was Renee Cosmetics, and we’re so glad that we did it!

When you select Renee Cosmetic’s AR filter in Instagram Stories, you can “try on” different lipsticks from Renee Lip Colour (like Fab 5 Shade) to see which shade best suits your skin tone before making a purchase.

This is a perfect example of how businesses could be using custom AR filters. Not only are Renee’s filters fun to use, but they’re also low-key promotional and super helpful if you’re actually looking to purchase the product.

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